★ Must-know
The course states that 63% of the world population is online and that online purchases account for up to 25% of all sales in the US.
Digital-age marketing uses social media's large online reach for real-time or situational marketing and integrated campaigns.
Further detail
The course reports Facebook has 2.9 billion users and TikTok has 1 billion users.
Mobile apps can serve as sales channels, while big data supports advanced analysis of consumer insights.
Marketers use AI for:
★ Must-know
📌 Globalization expands market access, while intensified competition makes innovation, differentiation, and unique value propositions necessary in crowded marketplaces.
Further detail
1. Which pair of figures describes the reported scale of internet use and online purchasing in the United States?
2. Which reported user counts illustrate the scale of two major social media platforms?
3. A company enters several international markets and finds more competitors offering similar products. Which response addresses the competitive pressure rather than merely the expanded reach?
What share of the world population is online?
63%.
How do digital platforms and e-commerce help businesses reach international markets?
They enable international reach, including for small businesses and born-global digital-service providers.
What does intensified competition require in crowded global marketplaces?
Innovation, differentiation, and unique value propositions.
How many users does the course report Facebook has?
2.9 billion users.
What do not-for-profit marketing campaigns emphasize?
Social impact and community engagement.
How does nonprofit marketing differ from sales-driven marketing?
It is purpose-driven, highlighting social causes and community benefits.
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