Think E for Explore: vague problem → flexible qualitative insight first.
1. What best describes business research?
2. Which type of research is most appropriate when a problem is vague and new ideas are needed first?
3. What is the main purpose of a research design?
Business research — definition?
Systematic data gathering and analysis for decisions.
Exploratory research — role?
Clarifies vague problems and generates insights.
Research design — function?
Blueprint for data collection, measurement, and analysis.
Probability sampling — characteristic?
Every element has a known, non-zero chance.
Null hypothesis — purpose?
States no significant effect or relationship.
Nominal scale — property?
Categorical, no meaningful order or distance.
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