Managerial Economics: Markets and Strategy

From the study guide

Course Outline

  1. Relevant Costs and Decision Rules
  2. Cost Curves and Scale Economies
  3. Profit Maximization
  4. Perfect Competition and Supply
  5. Long-Run Competitive Equilibrium
  6. Monopoly Pricing
  7. Elasticity and Markups
  8. Strategic Interaction and Games
  9. Sequential Games and Entry
  10. Oligopoly Competition
  11. Demand Estimation and Shifts
  12. Market Equilibrium and Welfare

1. Relevant Costs and Decision Rules

★ Must-know

📌 Sunk costs have already been incurred and cannot be recovered, whereas opportunity costs are the returns forgone by using resources in their next-best alternative.

📌 Economic cost equals accounting cost plus opportunity cost, so a project should be undertaken when its revenue exceeds its full economic cost.

Further detail

  • The opportunity cost of attending school includes the earnings forgone from the individual’s previous job as well as other relevant alternatives.

Memory Hook

Ignore sunk costs, include opportunity costs.

2. Cost Curves and Scale Economies

Key Concepts & Definitions

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Practice quiz preview

1. Which cost should be included when evaluating a forward-looking business decision?

2. When should a project be undertaken under the economic-cost decision rule?

3. A factory experiences economies of scale when what happens as its output increases?

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Flashcard preview

What distinguishes sunk costs from opportunity costs?

Sunk costs are already incurred and unrecoverable, opportunity costs are forgone returns from the next-best alternative.

How is economic cost calculated?

Economic cost equals accounting cost plus opportunity cost.

When should a project be undertaken based on economic cost?

When its revenue exceeds its full economic cost.

What does the opportunity cost of attending school include?

Earnings forgone from the individual’s previous job and other relevant alternatives.

When do economies of scale occur?

When average cost decreases as output increases.

When do diseconomies of scale occur?

When average cost increases as output increases.

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Frequently asked questions

What does the Managerial Economics: Markets and Strategy study guide cover?

It covers the core concepts of Managerial Economics: Markets and Strategy, organized by topic with the key definitions, explanations and takeaways, so it's easier to learn and remember.

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How many questions are in the Managerial Economics: Markets and Strategy quiz?

The practice quiz has 36 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.

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How do I study Managerial Economics: Markets and Strategy with flashcards?

There are 66 flashcards on Managerial Economics: Markets and Strategy, with a question on the front and the answer on the back. Try to recall each answer before you flip, and let spaced repetition bring back the ones you miss.

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