1. What is the key feature that differentiates the market of supply from the market of demand?
2. When a company aims to deeply understand customer motivations and perceptions before launching a new product, which data collection technique should it primarily use?
3. What does the 'full project validation scenario' represent in market validation?
Market of supply — definition?
All products/services offered by competitors.
Market of demand — role?
Represents final clients and intermediaries influencing purchase.
Upstream market — function?
Suppliers providing raw materials or components.
PESTEL — analysis?
External macro-environmental factors affecting business.
Surveys and sampling — purpose?
Gather quantitative data from representative samples.
Observations — data type?
Qualitative insights through watching behaviors.
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