Understanding consumer behaviour requires recognizing its evolving nature shaped by globalization and interactive value creation.
1. What causes the changing context of consumer behaviour according to the source?
2. What effect do emotions have on consumer evaluation of alternatives in the decision-making process?
3. What is consumer behaviour?
Consumer behaviour — definition?
Study of processes when individuals/groups select, purchase, use, dispose.
Decision-making — emotional influence?
Emotions significantly impact evaluation and impulse buying.
Consumer behaviour — definition?
Study of processes when individuals/groups select, purchase, use, dispose of products
Global consumer culture — influence?
Influences consumer behaviour via worldwide marketing and consumption patterns
Decision-making stage — need recognition?
Awareness of functional, emotional, or psychological needs
Internal vs external search — difference?
Memory versus outside sources for information evaluation
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