1. What is a primary focus of modern Relationship Marketing compared to traditional approaches?
2. Which stage is NOT considered part of the customer lifecycle?
3. According to projected trends for 2025, which characteristic will most likely describe future customers?
Customer — definition?
Recipient of goods/services in CRM context.
Customer lifecycle — stages?
Reach, acquisition, conversion, retention, loss.
Relation vs Experience — difference?
Relation: reactive/technical; Experience: proactive/emotional.
CRM — core purpose?
Managing customer interactions for long-term relationships.
Customer lifecycle — stages?
Reach, acquisition, conversion, retention, loss.
Origin of CRM?
From simple order taking to strategic marketing.
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