Audience-Centered Rhetoric

From the study guide

Course Outline

  1. The Audience’s Advantage
  2. Logos and Audience Resistance
  3. Commonplaces as Starting Points
  4. How Commonplaces Work
  5. Labels, Stereotypes, and Identity
  6. Finding and Using Commonplaces
  7. Clashing Maxims and Rhetorical Tools

1. The Audience’s Advantage

Key Concepts & Definitions

  • advantageous: the outcome that gives the audience what it values in a deliberative choice

★ Must-know

📌 A deliberative argument should be based on what is good for the audience rather than what is good for the speaker.

Further detail

  • Aristotle maintained that the person most affected by a decision is the best judge of it.

Memory Hook

The advantageous serves the audience, not the speaker.

2. Logos and Audience Resistance

Key Concepts & Definitions

  • Babbling: Aristotle — an arguer’s tendency to repeat the same rationale over and over

★ Must-know

  • To construct a logos-based argument, begin with something the audience already believes or wants and then show that the proposed choice serves it.

Further detail

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Practice quiz preview

1. In a deliberative choice, what does the advantageous describe?

2. A speaker is proposing a policy in a deliberative setting. Which approach best follows the rule for an effective argument?

3. What is meant by babbling in an argument?

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Flashcard preview

What is the advantageous in a deliberative choice?

The outcome that gives the audience what it values.

Who said the person most affected by a decision is the best judge?

Aristotle.

What is babbling in argumentation according to Aristotle?

Babbling is repeating the same rationale over and over.

What is the first step in constructing a logos-based argument?

Begin with something the audience already believes or wants.

Advantageous

Outcome aligning with audience values.

Logos resistance

Repeated rationale revealing core audience beliefs.

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Frequently asked questions

What does the Audience-Centered Rhetoric study guide cover?

It covers the core concepts of Audience-Centered Rhetoric, organized by topic with the key definitions, explanations and takeaways, so it's easier to learn and remember.

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How many questions are in the Audience-Centered Rhetoric quiz?

The practice quiz has 11 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.

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How do I study Audience-Centered Rhetoric with flashcards?

There are 11 flashcards on Audience-Centered Rhetoric, with a question on the front and the answer on the back. Try to recall each answer before you flip, and let spaced repetition bring back the ones you miss.

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