1. What is reputation management primarily considered to be in the context of crisis and scandal response?
2. What is the primary role of legal threats and private espionage tactics in managing a high-profile crisis?
3. How do crisis counsel and narrative shaping differ in their approach to managing reputation during a crisis?
Reputation Management — definition?
Strategic effort to influence public perception.
Legal threats — role?
Deter negative publicity and silence critics.
Narrative shaping — mechanism?
Constructing and controlling the story to influence perception.
Reputation Management — definition?
Influencing public perception during crises.
Crisis Management — focus?
Handling immediate threats to reputation.
Spin — purpose?
Shape perception, emphasize positives.
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