What is the main goal of survey research?
To collect responses to understand a research purpose.
What is the purpose of conducting a pilot study before a survey?
To identify problems in the questionnaire.
What distinguishes open-ended from close-ended questions in surveys?
Open-ended questions allow free, complete responses; close-ended offer limited, easier-to-code choices.
What types of survey formats are commonly used?
Categorical questions, visual analogue scales, and Likert scales are common survey formats.
Survey Purpose Label
To understand research goals and questions.
Question Format Label
Type of question like open or closed.
Pitfall: Social desirability
Responding in socially acceptable ways.
Survey Sampling Strategy
Method to select participants.
Open-ended question
Allows full, detailed responses.
Likert scale
Degree of agreement or feeling.
Double-barreled questions
Questions asking about two issues at once.
Answer 10 questions on Week 3.
1. What is the central purpose of survey research?
2. Which sequence best represents the main stages of survey design?
Go over the full study guide for Week 3.
Read the study guide →Upload your class notes and Revizly writes your flashcards in about a minute.
Flashcard maker