Business Strategy Knowledge Map

From the study guide

Course Outline

  1. Vision Mission and Values
  2. Strategic Ambition and Alignment
  3. External Environment Analysis
  4. Industry Competition and Segmentation
  5. Strategic Capabilities and VRIN
  6. Business Units and Generic Strategies
  7. Sustaining Competitive Advantage
  8. Strategic Initiatives and Core Challenges
  9. OKRs and Organizational Alignment
  10. Growth and Efficiency Levers
  11. Blue Ocean and Business Models
  12. Innovation Strategy and Diffusion

1. Vision Mission and Values

Key Concepts & Definitions

  • Vision: a vivid statement describing the future state that an organization hopes to become
  • Mission: the core purpose of a company, namely its reason for existence
  • Values: the fundamental guiding principles of an organization that help employees make informed decisions and unify company culture

Essential Points

Read the full study guide →

Practice quiz preview

1. Which statement best defines an organization’s vision?

2. A company is explaining why it exists and the core purpose it serves today; which concept is it describing?

3. What does the Level of Ambition add to a company’s long-term vision and mission?

Take the quiz (11 questions) →

Flashcard preview

What does a Vision statement describe for an organization?

The future state the organization hopes to become.

Which authors published 'Building your company’s Vision' in Oct 1996?

Collins and Porras.

What does the Level of Ambition translate in a company?

A company's long-term vision and mission into measurable values and KPIs.

What strategic goals were set in the Additive Manufacturing example?

Increasing patents, reducing employee turnover, and increasing global market share.

Vision: Future Desired State

Describes the future organization aspiration.

Mission: Core Purpose

The reason for the company's existence.

See all 11 flashcards →

Frequently asked questions

What does the Business Strategy Knowledge Map study guide cover?

It covers the core concepts of Business Strategy Knowledge Map, organized by topic with the key definitions, explanations and takeaways, so it's easier to learn and remember.

Read the full study guide →

How many questions are in the Business Strategy Knowledge Map quiz?

The practice quiz has 11 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.

Take the quiz (11 questions) →

How do I study Business Strategy Knowledge Map with flashcards?

There are 11 flashcards on Business Strategy Knowledge Map, with a question on the front and the answer on the back. Try to recall each answer before you flip, and let spaced repetition bring back the ones you miss.

See all 11 flashcards →

Related classes

Turn your own class notes into a study guide

Upload a PDF or paste your notes. Revizly writes a study guide, a practice quiz and flashcards in about a minute.