What does a Vision statement describe for an organization?
The future state the organization hopes to become.
Which authors published 'Building your company’s Vision' in Oct 1996?
Collins and Porras.
What does the Level of Ambition translate in a company?
A company's long-term vision and mission into measurable values and KPIs.
What strategic goals were set in the Additive Manufacturing example?
Increasing patents, reducing employee turnover, and increasing global market share.
Vision: Future Desired State
Describes the future organization aspiration.
Mission: Core Purpose
The reason for the company's existence.
Values: Guiding Principles
Help decisions and unify culture.
Level of Ambition
Measurable goals reflecting vision and mission.
PESTEL Analysis
Categorizes Political, Economic, Social, Technological, Environmental, Legal factors.
Scenario Building
Creates plausible future environment views.
Strategic Capabilities & VRIN
Resources that are Valuable, Rare, Inimitable, Non-substitutable.
Answer 11 questions on Business Strategy Knowledge Map.
1. Which statement best defines an organization’s vision?
2. A company is explaining why it exists and the core purpose it serves today; which concept is it describing?
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