Tools = Website + SEO + SEM + Email + Social + Mobile.
1. What is the course syllabus used for?
2. When should students download and carefully read the course syllabus and project guidelines?
3. Which statement best defines digital marketing?
Course syllabus — definition?
Details course structure and assessment
Project guidelines — purpose?
Explain project requirements and evaluation
Moodle project link — function?
Register team members and place
Digital marketing — use?
Use electronic devices and internet channels
Digital marketing tools — examples?
Website, SEO, SEM, email, social media, mobile
Customer journey — focus?
Online interactions shaping experience and segmentation
It covers the core concepts of Digital Marketing Fundamentals and Planning, organized by topic with the key definitions, explanations and takeaways, so it's easier to learn and remember.
Read the full study guide →The practice quiz has 12 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.
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