Course syllabus — definition?
Details course structure and assessment
Project guidelines — purpose?
Explain project requirements and evaluation
Moodle project link — function?
Register team members and place
Digital marketing — use?
Use electronic devices and internet channels
Digital marketing tools — examples?
Website, SEO, SEM, email, social media, mobile
Customer journey — focus?
Online interactions shaping experience and segmentation
Sell objective — meaning?
Grow sales through wider distribution
Serve objective — purpose?
Add online value and benefits for customers
Owned media — example?
Company-controlled platforms like websites
Earned media — example?
Customer reviews and shares
Paid media — example?
Search engine ads and social media campaigns
Project phases — order?
Situation analysis, strategy, tactical plan, KPIs
Answer 12 questions on Digital Marketing Fundamentals and Planning.
1. What is the course syllabus used for?
2. When should students download and carefully read the course syllabus and project guidelines?
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