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Further detail
Digital transformation involves changes in:
Digital transformation can make customers co-producers and competitors collaborators.
Digital technologies reshape business models → firms create and capture more value
1. Which description best defines digital transformation?
2. What distinguishes digital transformation from simple technology adoption?
3. Which change best illustrates the shift in consumer behavior driving digital disruption?
What is digital transformation?
A strategic and fundamental change in using digital technologies for new business models and superior customer value.
What does digital transformation go beyond?
Adopting new tools by rethinking almost every business aspect and disrupting markets.
Which areas does digital transformation involve rethinking?
Strategy, organization and culture, IT, supply chains, and marketing.
How can digital transformation change customer roles?
It can make customers co-producers.
How can digital transformation change competitor roles?
It can make competitors collaborators.
Which areas has consumer behavior shifted toward digitally?
Digital communication, entertainment, consumption, media, and customer touchpoints.
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