1. How do Big Data and AI enhance modern marketing practices?
2. Which of the following best describes 'demands' in marketing concepts?
3. What is the primary goal of marketing as described in the overview?
Marketing — definition?
Strategies to attract, engage, and retain customers
4 Ps — components?
Product, Price, Promotion, Place
Customer needs — role?
Basis for market offerings
Marketing — definition?
Activities to attract and retain customers.
Core process steps?
Understand needs, design strategy, implement, build relationships, capture value.
Market offerings — what?
Products, services, info, experiences satisfying needs.
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