1. What is the primary focus of digital marketing?
2. Which of the following best exemplifies a fully digital business model?
3. What is an example of an omni-channel strategy in digital marketing?
Digital marketing — definition?
Use of internet, mobile, social media for targeted engagement.
Expedia — digital model?
Complete online-driven business strategy.
Benefits to buyers — key?
Convenience, engagement, immediacy.
Digital marketing — definition?
Using internet, mobile, social media to target consumers.
Omni-channel strategy — role?
Integrates in-store, online, mobile seamlessly.
Key digital channels?
Websites, social media, email, videos, blogs.
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