What is organizational merchandising?
A practical store arrangement aiding customers and employees.
What are the objectives of organizational merchandising?
To facilitate customer circulation, encourage buying, and follow purchasing logic.
What are Kepner's 6B in merchandising?
Right product, place, moment, quantity, price, and information.
What is zoning in retail?
A layout plan to maximize customer purchases.
How is a physical point of sale divided?
Into a back office and a front office.
What is the penetrating aisle in a store?
The aisle through which customers enter and access the store from the entrance.
What defines the central aisle in a store layout?
A wide aisle in the center, parallel to checkout, serving most aisles and leading to the back.
What are secondary aisles in a store?
Small aisles containing gondolas, separating departments and joining the central aisle.
Why should the sales floor be organized for customers to pass many departments?
Because visible products are more likely to be sold and accessible products more likely bought.
What type of customer traffic does the hot zone receive?
Natural customer traffic.
Which departments are often found in the hot zone?
Non-food departments, seasonal products, and promotional impulse purchases.
What kind of traffic does the cold zone receive?
Little traffic.
What departments does the cold zone contain?
Necessity departments and considered purchases.
Why do customers cross the entire store in the cold zone?
Because it contains necessity departments and considered purchases.
How are departments arranged in a grid layout?
They follow the store’s aisles and form a grid.
What does a directed circuit layout force customers to do?
Pass through every department.
What must circulation areas allow customers to do with shopping carts?
Move easily.
What must circulation areas provide for customers to see products?
Enough distance.
What must aisles allow employees to do without disturbing customers?
Restock departments.
What does the coefficient of floor occupancy (COS) measure?
How the sales floor is distributed between departments and circulation areas.
How is the coefficient of floor occupancy (COS) calculated?
.
What height range must checkouts have for accessibility?
Between 0.90 m and 1.30 m high.
Which users must checkouts be accessible to?
Wheelchair users.
What type of lighting must checkouts have?
Enhanced lighting.
How must information be displayed at checkouts for deaf people?
Directly readable by deaf and hard-of-hearing people.
What areas does the back office contain?
Reserves, offices, and a break room.
What areas does the front office contain?
Sales floor, aisles and checkouts, and sales staff.
Where are peripheral aisles located in a store?
They go around the store.
How do customers move in a free circuit layout?
They circulate through the point of sale as they wish.
What is a corner in store layout terms?
A store space dedicated to a single brand.
Where should heavy products be placed in a store?
Near the reserves.
Where should cut-to-order departments be located?
Near laboratories.
What is the use of a single-sided gondola?
For end-of-aisle displays.
How does a double-sided gondola present products?
On both sides.
Name three types of presentation fixtures.
Refrigerated furniture, podiums, and mannequins.
Answer 19 questions on Retail Organization Merchandising.
1. What is the main purpose of organizational merchandising in a store?
2. Which combination reflects the objectives of organizational merchandising?
Go over the full study guide for Retail Organization Merchandising.
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