Media is a Frame, not a window: Media does not provide an objective or complete view of reality; instead, it presents a selective perspective that influences how viewers interpret the message. Unlike a window that shows everything, a frame constrains the viewer’s focus to what the creator chooses to show, shaping perception (source content).
Media are constructions: Every piece of media is deliberately created through specific choices made by the creator, such as framing, wording, and editing. These choices are intentional and serve to shape the message and influence audience perception (source content).
Construction involves deliberate choices: The process of media creation involves conscious decisions by the creator to frame content, select language, and edit visuals in ways that support particular messages or viewpoints. These choices are central to understanding media as a constructed artifact (source content).
1. Which theorist proposed that audiences actively interpret media messages through a process called 'negotiated reading'?
2. What does the term 'media construction' refer to?
3. What does the term 'media are constructions' imply about media messages?
Media as a frame — definition?
Media presents selective perspectives, not objective reality.
Audience interpretation — influenced by?
Personal biases and experiences shape how messages are understood.
Media as a frame — definition?
Filters reality, highlights certain aspects.
Media are constructions — essence?
Created through deliberate framing and choices.
Media channel types — examples?
TV, social media, newspapers.
Media bias — purpose?
Influences perception, supports agendas.
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