Media as a frame — definition?
Media presents selective perspectives, not objective reality.
Audience interpretation — influenced by?
Personal biases and experiences shape how messages are understood.
Media as a frame — definition?
Filters reality, highlights certain aspects.
Media are constructions — essence?
Created through deliberate framing and choices.
Media channel types — examples?
TV, social media, newspapers.
Media bias — purpose?
Influences perception, supports agendas.
Media and power — relationship?
Media influence and sustain power structures.
Media checks — purpose?
Verify and assess media reliability.
Critical media skills — focus?
Analyzing and questioning media messages.
Answer 8 questions on Critical Media Literacy and Power Dynamics.
1. Which theorist proposed that audiences actively interpret media messages through a process called 'negotiated reading'?
2. What does the term 'media construction' refer to?
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