External analysis — factors?
Political, economic, socio-cultural, legal, ecological, technological
SWOT — components?
Strengths, weaknesses, opportunities, threats
Positioning — purpose?
Create a distinctive perception in consumers' minds
Marketing approach — components?
Analysis, strategy development, action implementation.
External analysis — focus?
Political, economic, socio-cultural, legal, ecological, technological factors.
Internal analysis — assesses?
Company strengths and weaknesses.
SWOT analysis — purpose?
Summarizes external opportunities/threats and internal strengths/weaknesses.
Targeting — basis?
Selecting segments based on analysis.
Positioning — goal?
Create a distinctive perception of the product.
4 Ps — components?
Product, Price, Place, Promotion.
Answer 9 questions on Strategic Marketing Fundamentals.
1. What is the primary purpose of external analysis in the marketing approach?
2. Which of the following best describes the concept of positioning in marketing?
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