History — advertising evolution?
Customer-centric shift after 1975.
SWOT — external factors?
Opportunities and threats.
Positioning — key qualities?
Clear, distinctive, credible, durable.
Advertising evolution — focus shift?
From product supply to customer-centric
SWOT analysis — components?
Strengths, Weaknesses, Opportunities, Threats
Positioning — key characteristics?
Clear, credible, durable
Target segmentation — criteria?
Socio-professional, demographic, behavioral traits
Communication objectives hierarchy — steps?
Awareness, Appreciation, Action
Message parts — focus?
Promise, Proof, Benefit, Tone
Creative strategy — purpose?
Guides visual style, tone, message focus
Disruption strategy — goal?
Challenge conventions, create disruptive ideas
Answer 9 questions on Effective Communication Strategies for Brands.
1. What is the primary focus of the Communication Strategy Course?
2. Which of the following best describes the evolution of advertising from the early 20th century to post-1975?
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