1. What does 'normative influence' refer to in the context of social influence?
2. Who conducted the famous conformity experiments involving line judgments that demonstrated the power of group pressure?
3. What was the primary purpose of Asch's Conformity Study?
Social Influence — definition?
The process affecting individuals' thoughts, feelings, behaviors.
Asch Study — main finding?
People conform even when answers are obviously wrong.
Factors Increasing Conformity?
Group size, unanimity, cohesion, public response, culture.
Social Influence — definition?
Effects of others on individual thoughts, feelings, behaviors.
Normative Influence — purpose?
Gain acceptance, avoid rejection.
Informational Influence — reason?
Believe others have accurate info.
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