Social Influence and Obedience

From the study guide

Course Outline

  1. Social Influence and Its Vectors
  2. From Ideas to Behavior
  3. Identification and Naturalization
  4. Cognitive Dissonance and Engagement
  5. Compliance Weapons and Techniques
  6. Obedience to Legitimate Authority
  7. Milgram’s Experiment and Its Conditions

1. Social Influence and Its Vectors

Key Concepts & Definitions

  • Social influence: Doise, 1982 — The set of processes that modify an individual’s perceptions, judgments, attitudes, or behaviors when the individual is confronted with those of one or more other individuals.

★ Must-know

📌 A voluntary agreement to a request differs from obedience to an order because obedience is obtained through coercion or submission to a legitimate authority.

  • The six vectors are:
    • personality factors
    • social perception
    • promises of need satisfaction and rewards
    • interpersonal interaction
    • group phenomena
    • organizational power

Further detail

  • Social influence can occur between two isolated individuals, within a group, or within an organization, and it may be deliberate or perceived as natural and positive or negative depending on the point of view.

Memory Hook

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Practice quiz preview

1. Which description best defines social influence?

2. Which set contains the six mutually reinforcing vectors of social influence?

3. What distinguishes voluntary agreement to a request from obedience to an order?

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Flashcard preview

What is social influence according to Doise (1982)?

Processes modifying an individual's perceptions, judgments, attitudes, or behaviors due to others.

In what settings can social influence occur?

Between two individuals, within a group, or within an organization.

How can social influence be perceived?

As deliberate or natural, positive or negative depending on viewpoint.

What are the six vectors of social influence?

Personality factors, social perception, promises of rewards, interpersonal interaction, group phenomena, organizational power.

What distinguishes voluntary agreement from obedience?

Obedience involves coercion or submission to legitimate authority.

How does coercion differ from other behavior-obtaining methods?

Coercion changes behavior without changing mindset or attitude.

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Frequently asked questions

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The practice quiz has 20 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.

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