Digital marketing — definition?
Use of internet, mobile, social media for targeted engagement.
Expedia — digital model?
Complete online-driven business strategy.
Benefits to buyers — key?
Convenience, engagement, immediacy.
Digital marketing — definition?
Using internet, mobile, social media to target consumers.
Omni-channel strategy — role?
Integrates in-store, online, mobile seamlessly.
Key digital channels?
Websites, social media, email, videos, blogs.
Consumer personas — purpose?
Create detailed profiles of target audiences.
Public policy concerns?
Privacy, deception, fraud, GDPR, COPPA.
Viral marketing — mechanism?
Rapid spread through shareable content.
Mobile marketing — growth driver?
Smartphones, tablets, location data.
Answer 10 questions on Mastering Digital Marketing Strategies.
1. What is the primary focus of digital marketing?
2. Which of the following best exemplifies a fully digital business model?
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