★ Must-know
A strategy distinguishes an organization’s way of creating customer value from competitors’ approaches and aims to maintain that value creation over time.
The Strategy Sketch combines ten core elements of strategy in a structured, coherent visual tool.
Further detail
Picture strategy as a black box: the Sketch opens it to reveal ten connected ingredients.
1. What does an organization’s strategy describe?
2. How can an organization’s strategy help it sustain its customer value creation?
3. What role does the Strategy Sketch serve?
What is an organization’s strategy?
Its unique way of creating sustainable value.
How does a strategy distinguish an organization from competitors?
By its approach to creating customer value.
What does a strategy aim to maintain over time?
Customer value creation.
What does the Strategy Sketch combine?
Ten core elements of strategy.
What kind of tool is the Strategy Sketch?
A structured, coherent visual tool.
What are Resources & Competences for an organization?
What it has, does well, and what makes it unique.
It covers the core concepts of Strategy Sketch and Strategic Planning, organized by topic with the key definitions, explanations and takeaways, so it's easier to learn and remember.
Read the full study guide →The practice quiz has 17 multiple-choice questions, each with an explanation. Use it to check what you know and find your gaps.
Take the quiz (17 questions) →There are 49 flashcards on Strategy Sketch and Strategic Planning, with a question on the front and the answer on the back. Try to recall each answer before you flip, and let spaced repetition bring back the ones you miss.
See all 49 flashcards →Upload a PDF or paste your notes. Revizly writes a study guide, a practice quiz and flashcards in about a minute.