1. What is the primary focus of the Communication Strategy Course?
2. Which of the following best describes the evolution of advertising from the early 20th century to post-1975?
3. In the context of communication objectives, what does the hierarchy of awareness, appreciation, and action represent?
History — advertising evolution?
Customer-centric shift after 1975.
SWOT — external factors?
Opportunities and threats.
Positioning — key qualities?
Clear, distinctive, credible, durable.
Advertising evolution — focus shift?
From product supply to customer-centric
SWOT analysis — components?
Strengths, Weaknesses, Opportunities, Threats
Positioning — key characteristics?
Clear, credible, durable
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