Agenda-setting influence
Media shapes public issue perception
Classic Communication Model
Source, message, channel, receiver
Hegemonic Model — role?
Power elites control societal norms
Classic Communication Model — components?
Source, Message, Channel, Receiver.
Agenda-setting — role?
Media influences public issue perception.
Hegemonic Model — control?
Power elites control societal norms.
ediatisation — focus?
Media shapes political communication.
Brand Equity (Keller) — levels?
Salience, Performance/Imagery, Judgments/Feelings, Resonance.
Brand Resonance — meaning?
Deep loyalty and emotional attachment.
Image vs Reputation?
Immediate perception vs long-term trust.
Answer 9 questions on Mastering Political and Organizational Communication.
1. What is the primary purpose of the classic communication model?
2. In the context of media influence, what does agenda-setting primarily refer to?
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